• For a Peace Communication that favors the just transformation of conflicts and helps to stop wars, to rebuild relationships through reconciliation, and to create more egalitarian social and geostrategic structures.
• For communicative justice that promotes social and environmental justice through collective and democratic participation.
• For the improvement of the quality of journalism and communication, and for the radicalization of democracy.
• In the face of media coverage that marginalizes causes, contexts, and solutions, and reproduces conflict and structural violence.
• In the face of media that do not act as a counter-power but as accessories to the military-industrial complex at the service of the dominant power structures.
• In the face of the emergence or prolongation of armed conflicts that are presented as irresolvable…

… this Manifesto urges the media and those responsible for media and politics to:

We consider that these are practices that the media can begin to apply, even if it is to a limited extent, through the application of protocols to identify ideological biases and shortcomings, as well as good practice guides that orient the processes of content production towards peace journalism and communication.

However, the systematic production of peace communication also requires deep structural reforms that generate conditions that allow professionals to be free from the economic and ideological interests of conflict and violence. History and the critical analysis of current coverage and treatment show that the media and large technology companies tend to promote dominant narratives of conflict and war, which contributes to the self-serving propaganda of only one side and avoids critical, preventive, and pro-conflict resolution positions. With the popularization of technological networks, there has been an expansion of fake news and hate speech fueled by the ultra-right and ‘deniers’ (scientific, climate, gender, etc.), which target the most disadvantaged sectors and promote extreme positions of confrontation and social and emotional polarization. 

Beyond direct violence, there are more invisible structural, cultural, and symbolic inequalities that are just as threatening as the first and that are often neglected and help the established media economic model. The datafication of social experience and mass surveillance through Big Data are fundamental phenomena of violence that, based on their opacity, can have a decisive influence on social behavior according to dominant economic and political interests. Likewise, the logic of profit maximization has led to the proliferation of clickbait in commercial media as a consumption and business model. These phenomena, which are central to today’s media systems, are opposed to data justice, corporate transparency, user privacy, professional integrity and ethics, and genuine and independent public service media practices. The most recent threat comes from the uncritical use of Artificial Intelligence in journalism, such as the complete writing of news stories without checking sources or biases based on class, gender, culture or ethnicity.

In order to exist, peace requires not only the absence of physical violence, but also the promotion of ideals of social, economic, and environmental justice that contribute to eradicate structural violence. At the present juncture and fueled largely by conflicts and their economic, ideological and cultural interests, the enormous threat posed by historical problems such as class, ethnic and gender inequalities, chronic economic crises, and the climate emergency is being revealed. 

In this context, it is equally necessary to analyze, criticize and improve both the use and access and the impact of the technological devices that provide material support to communications in the different phases of the contemporary linear economic system: extraction, production, distribution, consumption, and generation of waste. Without media education and environmental awareness that favors structures and practices for fairer, more egalitarian and eco-sustainable access to technologies, it will not be possible to promote the elimination of violence and conflicts. In this sense, it is absolutely necessary to open a social conversation about the current harmful relationship between technology, peace, and environmental sustainability in order to think of viable alternatives.

Likewise, based on a critical analysis of the dominant media system, it is essential to think of public policies that promote structural reforms that will facilitate the democratization of access, production, ownership, and governance of the media. This would benefit communication professionals and improve their autonomy, working conditions and motivation. More time, security, incentives, and freedom to inform and communicate will favor good journalism and communication practices that contribute to the visibility of initiatives for peace and eco-social justice.

Authoritarian phenomena such as war, inequality, and polarization, on the one hand, and peace, diversity, and the construction of the commons, on the other, are extremes in a dispute currently underway in which different interests oppose each other with a profoundly asymmetrical correlation of forces. Only by coming together and generating spaces for reflection, empowerment and collective action will we be able to tip the balance in favor of democratic deepening in a society of free and equal people.

In an effort to contribute to these processes, today, as yesterday, we reflect, share and shout “No to war” and to the intensification of conflicts. Instead, we offer our collaboration to the movements committed to peace and eco-social justice. We need real democracy so that we do not have to shout