Manifesto for Peace Media in the 21st Century

The manifesto presented below has been agreed upon by the Spain chapter of the Latin Union of Political Economy of Communication, Information, and Culture (ULEPICC-Spain) and the Research Network on Community, Alternative, and Participatory Communication (RICCAP). The initiative emerged from the presentations and dialogues that took place within the framework of the VIII International Congress on Communication and Peace of ULEPICC-Spain (Complutense University of Madrid, March 2023) and the II International Congress on Communication and Citizenship of RICCAP (University of Extremadura, May 2023). It urges media outlets and political representatives to be mindful of the analyses and representations they provide of conflicts, as well as to take firm steps to update the media system and improve its role in the prevention and peaceful and fair resolution of conflicts. It also encourages the academic community and citizens to get involved in peace processes through co-responsibility and participation.

Sign the Manifesto

The #PeaceMediaManifesto is a living document, so we encourage you to send your suggestions for strengthening it to All individuals, media, institutions, associations and research groups that share its principles and proposals are invited to sign it.

For the short term, it proposes a guide of good journalistic and communicative practices. Although the dominant journalistic structure, business model, and culture of the media are important obstacles to its implementation, we encourage professionals to take advantage of opportunities to advance towards peace communication. For the medium term, it poses the need to carry out structural reforms that create the necessary conditions to make peace communication effective in a systematic way. 

The manifesto includes an agenda of priorities to favor democratization in access, production of content, ownership and governance of media and communication. To this end, it is essential to reach agreements through participation and solidarity among all the actors involved in the transition towards total peace. The improvement of the communication system, together with the transformation of eco-social and geostrategic structures, would not only curb the organized barbarity of war, but would also contribute to the good conviviality of citizens, improve the autonomy and working conditions of communication professionals and increase the credibility of journalism.

  • For a Peace Communication that favors the just transformation of conflicts and helps to stop wars, to rebuild relationships through reconciliation, and to create more egalitarian social and geostrategic structures.
  • For communicative justice that promotes social and environmental justice through collective and democratic participation.
  • For the improvement of the quality of journalism and communication, and for the radicalization of democracy.
  • In the face of media coverage that marginalizes causes, contexts, and solutions, and reproduces conflict and structural violence.
  • In the face of media that do not act as a counter-power but as accessories to the military-industrial complex at the service of the dominant power structures.
  • In the face of the emergence or prolongation of armed conflicts that are presented as irresolvable

… this Manifesto urges the media and those responsible for media and politics to:


Produce an in-depth diagnosis of the nuances, roots, results, and responsibilities of any conflict, portraying the complexity of eco-social problems based on their structural elements.


Promote approaches that include the voices of the people who suffer the consequences of conflicts and that prioritize agents promoting transformation and dialogue.


Support social, negotiated, and diplomatic solutions for the resolution of any conflict, offering examples and practical evidence that have proven successful in the past.


Carry out a preventive, slow and contextualized journalistic work that contributes to the de-escalation of conflicts and prioritizes the prospects for peace, before, during, and after the outbreak of violence.


Prevent negative and stereotyped representation of historically marginalized social groups, drawing a line to avoid journalistic coverage that incites hatred or discrimination.


Foster community communication to understand the global roots of local problems (and how large-scale conflicts also impact smaller contexts).


Defend and promote the achievement of human rights (and other emerging rights) as a criterion of newsworthiness to avoid false objectivity and false equidistance.


Provide ways for citizens and their organizations to access, participate in, or appropriate the media system in order to represent their cultures, rights, interests and solutions for peace and dialogue.


Promote meetings between journalists, universities, and the third sector to foster social dialogue and share knowledge on conflicts and peace practices.


Transform the framework of individual security based on warmongering discourse to one of positive and shared security based on restorative narratives and values of participation, equality, co-dependence and eco-social justice.

We consider that these are practices that the media can begin to apply, even if it is to a limited extent, through the application of protocols to identify ideological biases and shortcomings, as well as good practice guides that orient the processes of content production towards peace journalism and communication.

However, the systematic production of peace communication also requires deep structural reforms that generate conditions that allow professionals to be free from the economic and ideological interests of conflict and violence. History and the critical analysis of current coverage and treatment show that the media and large technology companies tend to promote dominant narratives of conflict and war, which contributes to the self-serving propaganda of only one side and avoids critical, preventive, and pro-conflict resolution positions. With the popularization of technological networks, there has been an expansion of fake news and hate speech fueled by the ultra-right and ‘deniers’ (scientific, climate, gender, etc.), which target the most disadvantaged sectors and promote extreme positions of confrontation and social and emotional polarization. 

Beyond direct violence, there are more invisible structural, cultural, and symbolic inequalities that are just as threatening as the first and that are often neglected and help the established media economic model. The datafication of social experience and mass surveillance through Big Data are fundamental phenomena of violence that, based on their opacity, can have a decisive influence on social behavior according to dominant economic and political interests. Likewise, the logic of profit maximization has led to the proliferation of clickbait in commercial media as a consumption and business model. These phenomena, which are central to today’s media systems, are opposed to data justice, corporate transparency, user privacy, professional integrity and ethics, and genuine and independent public service media practices. The most recent threat comes from the uncritical use of Artificial Intelligence in journalism, such as the complete writing of news stories without checking sources or biases based on class, gender, culture or ethnicity.

In order to exist, peace requires not only the absence of physical violence, but also the promotion of ideals of social, economic, and environmental justice that contribute to eradicate structural violence. At the present juncture and fueled largely by conflicts and their economic, ideological and cultural interests, the enormous threat posed by historical problems such as class, ethnic and gender inequalities, chronic economic crises, and the climate emergency is being revealed. 

In this context, it is equally necessary to analyze, criticize and improve both the use and access and the impact of the technological devices that provide material support to communications in the different phases of the contemporary linear economic system: extraction, production, distribution, consumption, and generation of waste. Without media education and environmental awareness that favors structures and practices for fairer, more egalitarian and eco-sustainable access to technologies, it will not be possible to promote the elimination of violence and conflicts. In this sense, it is absolutely necessary to open a social conversation about the current harmful relationship between technology, peace, and environmental sustainability in order to think of viable alternatives.

Likewise, based on a critical analysis of the dominant media system, it is essential to think of public policies that promote structural reforms that will facilitate the democratization of access, production, ownership, and governance of the media. This would benefit communication professionals and improve their autonomy, working conditions and motivation. More time, security, incentives, and freedom to inform and communicate will favor good journalism and communication practices that contribute to the visibility of initiatives for peace and eco-social justice.

Authoritarian phenomena such as war, inequality, and polarization, on the one hand, and peace, diversity, and the construction of the commons, on the other, are extremes in a dispute currently underway in which different interests oppose each other with a profoundly asymmetrical correlation of forces. Only by coming together and generating spaces for reflection, empowerment and collective action will we be able to tip the balance in favor of democratic deepening in a society of free and equal people.

In an effort to contribute to these processes, today, as yesterday, we reflect, share and shout “No to war” and to the intensification of conflicts. Instead, we offer our collaboration to the movements committed to peace and eco-social justice. We need real democracy so that we do not have to shout

Never again

After identifying dominant trends and possible solutions, it is essential to establish a priority agenda to try to reach agreements among all the actors involved in eco-social transition and emancipation. This agenda is based on a diagnosis of all those unequal power relations within and outside the media that reproduce injustice and limit the possibilities of peace building.

This endeavor requires complex, holistic, and dialectical approaches that explain the different dimensions of conflict and peace, recovering lessons from fields such as political economy of communication, propaganda studies, and alternative, participatory and community communication.

It is a priority to generate spaces for meeting, debate and reflection that bring together the academic community, media professionals and activists from social movements, technopolitics and the third sector of communication. We need also to promote academic spaces with a transformative, non-commercialized and non-instrumental will. At the same time, it is necessary to support independent, community, alternative and participatory media. The promotion of a culture of peace should be based on the living experiences and communicative practices of social actors involved in peace and social change. We start from a realistic position on the difficulties of advancing on the path to peace, but we identify the viable possibilities of promoting it, thinking of utopia not as a chimera, but as a compass to guide us in the current reality.

The Agenda of Communication for Peace involves the promotion by citizens and public policies of a media system that:


Is characterized by plurality of ownership as opposed to oligopoly, with support for third sector media and worker’s cooperatives free of economic and partisan ties. The logic of the maximization of economic profit cannot monopolize most of the media spectrum. Instead, the social responsibility of the media, their value as a public service, and potential to favor spaces governed by the logic of the common good should be emphasized.


Is based on a form of non-hierarchical democratic governance that favors equality in decision-making.


Is economically sustainable and includes diverse financing models. It is essential that communication professionals, universities and social movements get involved in the reflection and proposal of alternative financing structures.


Establishes adequate mechanisms to strengthen and ensure the independence of public media, so that they effectively fulfill a revitalized public service role and not a pro-government or pro-elite one. The public media belong to everyone and should represent social diversity.


Has mechanisms for accountability and transparency towards audiences and society as a whole. Freedom with responsibility!


Improves the working conditions and valuation of communication professionals, acting against precarity and promoting job security. For the sake of journalistic rigor and physical and mental health!


Strategically applies Information and Communication Technologies (ICTs) to move towards the reduction of the working day and a fair distribution of employment. No to the use of ICT to ensure the permanent availability, surveillance and control of workers.


Makes an environmentally sustainable use of technologies and favors the transition towards the use of more sustainable technologies. For the health of the planet and all those who live on it!


Ensures fair representation of diversity, for which it is essential that staff and management positions are diverse. Equality in diversity!


Actively promote an agenda committed to human rights, peace and eco-social justice, which implies building bridges for understanding, education, mediation and social harmony. To this end, we must avoid dichotomous narratives and hate speech, and guarantee respect for the multiple voices present in the world, giving a voice to the groups that traditionally remain marginalized, discriminated, or oppressed. Peace solutions must be collective, realistic, sustainable in the long term, and duly tested and evaluated.

These structural measures and communicative practices are aimed at the distribution of media power and the democratization of the possibilities of mediated communication for human development and peace. We must be aware of the powerful obstacles presented by established economic and political interests, but there is no room for resignation at a time when the future of humanity and the habitability on the planet are at stake. In this context, we can appeal to the responsibility of the media, but, in view of their structural ties, it is necessary for citizens and communicators to go further and become involved in a broad movement for media reform, using the gaps in the media system, creating their own communication, and pressuring the public authorities to approve democratizing measures. For media democracy in conjunction with real economic, ecological, and political democracy! Let us secure peace!

Agenda of priorities

Join the Change

Manifesto - Communication and Peace


Gracias por tu apoyo al Manifiesto por unos Medios de Comunicación y Paz en el Siglo XXI.
Con tu consentimiento, solo publicaremos tu nombre y apellido en el listado de firmantes.

Thank you for your support to the Manifesto for Peace Media in the 21st Century.
With your consent, only your name will be published.

%%your signature%%

¡Forma parte del cambio! Por unos Medios de Comunicación de Paz. Be part of the Change! For Peace Media.
149 signatures
**Si firmas a título personal, puedes incluir tu PROFESIÓN o la INSTITUCIÓN, asociación, grupo de investigación, medio o colectivo al que perteneces en la tercera casilla (custom field) (puedes dejarla en blanco, si lo prefieres). Si prefieres suscribir el Manifiesto como COLECTIVO, puedes hacerlo indicando el nombre del medio, organización social o grupo de investigación en el espacio de nombre y apellidos. **You can include your PROFESSION or the INSTITUTION, association, research group, medium or group to which you belong in the third box (custom field).You can include your institution. If you prefer to endorse the Manifesto with an INSTITUTIONAL SIGNATURE, you may do so by indicating the name of the institution in the space for name and last name.
149 Javier Marzal Felici Universitat Jaume I
148 Simona Rentea -
147 Sergio Álvarez García Universidad Complutense de Madrid
146 Ramón Burgos Coordinación en Comunicación Social, Facultad de Humanidades y Ciencias Sociales, Universidad Nacional de Jujuy (Argentina)
145 Ferrandis Domingo Escuela pública
144 Juan Doblas Cárdenas
143 Gema Pastor
142 Fernanda Bonacho Escola Superior de Comunicação Social (ESCS), Instituto Politécnico de Lisboa(IPL)
141 Udane Goikoetxea
140 Marcial García López
139 Maria Verdeja Muñiz
138 José Ignacio Rivas Flores
137 Pilar García Montañés
136 Daniel Barranquero Carretero
135 Manuel Goyanes
134 David Adams Culture of Peace News Network
133 Susana Gema Alés Álvarez Tecnológico de Monterrey
132 Natalia Ix-Chel Vázquez González
131 Teresa Gil López
130 Rafael Ballester Arnal
129 Amador Iranzo Montés Universitat Jaume I
128 José Antonio Gómez Hernández Universidad de Murcia
127 Marta Prego Nieto Universidad de Murcia
126 Mittzy Arciniega Caceres
125 Marcel Higuera-Brunner Profesor URJC / Investigador UCM
124 Andrew Ó Baoill University of Galway
123 Mario García de Castro Profesor
122 Joaquín Cardoso Iglesias Universidad Complutense de Madrid
121 José María García de Madariaga Universidad Rey Juan Carlos
120 Juan Tortosa Marin
119 Nicolás García Rivas
118 Carmen Caffarel
117 Pedro de Alzaga Fraguas
116 María Eugenia Lozano López
115 Will O'Mahony None
114 Susana Herrera Damas
113 Concha Mateos Profesora de la Universidad Rey Juan Carlos
112 Tamer Al Najjar Trujillo
111 Pinar Agudiez Calvo UCM
110 Rosalba Alarcón Peña
109 Laila Yousef
108 María Patricia Angulo Soto
107 Anonymous
105 Viviana A Ramirez
104 Anonymous
103 Natalie Fenton Goldsmiths, University of London
102 Raúl Rodríguez Ortiz
101 Rodrigo Juan García Gómez
100 Miguel Ángel Andreu
99 Anonymous
98 Mª Cruz Tornay Márquez
97 Olga Rodríguez Francisco Periodista
96 Natalia Meléndez Malavé Universidad de Málaga
95 Anonymous Salunas
94 Ana Jorge Alonso Universidad de Málaga
93 Ana Martínez
92 Josep Pedro
91 Antonio Castillo Esparcia Universidad de Málaga
90 Elena Is
89 Maria Boronat
88 Anonymous
87 Anonymous
86 Eduardo Rodriguez Uc3m
85 Salah Heouaine
84 Alfred Contreras Murillo
83 Leonarda García Jiménez Universidad de Murcia
82 Camila Peralta García UCM
81 Marta Redondo García
80 Eloísa Nos Aldás IUDESP-UJI, Castellón
79 Silvia Olmedo Salar Universidad de Málaga
78 Francisco Guerrero Cuadrado
77 Alejandro Álvarez Nobell Universidad de Málaga
76 Mònica Figueras Maz Universitat Pompeu Fabra
75 Guiomar Rovira Sancho
74 Isabel Ruiz Mora Universidad de Málaga
73 Daniel Galindo Radio Nacional de España
72 Luis Alain de la Noval Bautista
71 Rogelio Fernández Reyes
70 Carlos Lozano Ascencio Universidad Rey Juan Carlos
69 Marta Rizo García
68 Darwin González Sierra Profesor e Investigador UPTC Colombia
67 martin Oller ALONSO
66 Miguel Ángel Hoyos Zuluaga
65 Christian Bitar Giraldo Universidad Javeriana
64 Luis Gallardo
63 José Luis Piñuel Raigada Univ. Complutense Madrid
62 Agustín García Matilla Profesor UVa
61 Anonymous Universidad Complutense Madrid
60 Susana de Andrés UVA
59 Maria Gemma Tesco Alonso
58 Angel Amarilla
57 Jorge Zeledón Pérez Universidad de Costa Rica
56 Mary Pi de la Serra I Valeto
55 Arturo Espinoza
54 Derya Yuksek Charles University
53 Álvaro Ramírez Calvo
52 Paula Requeijo Rey
51 Yulmar Montoya Ortega
50 Rafael Sevilla Zapata Colectivo Tajtolmej Taltipak AC
49 Neus Carañana Escrivà
48 José Ramón Pedro Llinares
47 Anonymous
46 CARMEN PRÑAFIEL SAIZ Catedrática de Periodismo de la Universidad del País Vasco/Euskal Herriko Unibertsitatea
45 Francisco Viveros Dávalos
44 Álvaro del Olmo
43 Jéssica Lozovei
42 Carlos Baca Feldman Redes por la Diversidad, Equidad y Sustentabilidad A.C.
41 Maria Marqués Grau
40 Paolo Gerbaudo Universidad Complutense de Madrid
39 Antonieta Mercado Universidad de San Diego
37 Eliana Alvarez Universidad Externado de Colombia
36 Eva Aladro Vico
35 Dorothy Kidd University of San Francisco
34 Anonymous Docente Investigadora Universitaria UQROO
33 Anonymous Docente - Uniagustiniana (Col)
32 Jorge Rodríguez Moreno
31 José Manuel Ramos Rodríguez
30 Luis Nitrihual
29 Anonymous
28 Manuel Bonachera Parodi
27 Josefa Gómez Llorente
26 Javier Méndez Universidad Mesoamericana - Oaxaca
25 Anonymous
24 Claudia Magallanes Blanco
23 Joaquín Garrigós
22 Toby Miller
21 Paola Seminara
20 Javier Gallego Garrido Carne Cruda y
19 Jinnet Paola Pedraza Martínez
18 Antonio C. S. Rosa TRANSCEND Media Service
17 Maika Lopez
16 Manuel Montañés Serrano Universidad de Valladolid
15 Alejandro Barranquero Universidad Carlos III de Madrid
14 Azahara Cañedo Universidad de Castilla-La Mancha
13 Colectivo Hermes
12 Des Freedman Goldsmiths, University of London
11 Joan Pedro Carañana UCM
10 Ramon Zallo Elguezabal
9 Ana Isabel Segovia UCM
8 Ángel Carrasco-Campos Universidad de Valladolid
7 Dafne Calvo
6 Julio Aracil Moratel
5 Marina Hernández Prieto
4 Benítez Lucía
3 Javier Moreno Gálvez
2 Alvaro Blanco Morett
1 Camylla Ribeiro